Greg Low has a demo:
Instead of working directly with text, images, or other rich content, an embedding represents that content as a set of numbers that capture semantic relationships learned by a model. This lets systems work with meaning in a mathematical way rather than relying on concepts like text matching.
Embeddings are the output of trained text-based AI models. One possibly surprising concept is that they’re used for similarity, as opposed to facts – and for relative closeness instead of exact matches.
SQL Server is not designed to host or execute those models. This isn’t a limitation; it is a design choice. While it would be possible to run code within SQL Server to generate embeddings, it just wouldn’t be a good idea.
Note that SQL Server can already run machine learning models directly, and use the PREDICT statement to make predictions. We don’t want to be doing that with the language models we need for embeddings, though.
There are also some really good local embedding models, and between that and the vector similarity functionality in SQL Server, you can perform semantic search without needing to reach out to an online service.